Today the choice of sales channels available to you (and your customers) can be overwhelming.
The list seems endless...face-to-face, telephone account management, in-house telemarketing, outsourced locally, internationally, online, and then there's social media...facebook, twitter, youtube (need we go on?)
What's the best channel? Well, it depends. It depends on a few things. Like what you're selling, how your customers want to buy, how your competitors are servicing the market, your cost of sale, your value proposition and competitive positioning. And these are just a few of the things to take into account.
Go-to-market strategy is the old who, what, where, when, and how analysis.
We can provide expertise in:
> Channel analysis and review
> Channel selection
> Value proposition development for each channel
> ROI analysis
> Reporting templates
> Channel alignment
How do your customers want to interact with you?
What will it cost?
Which channel will you choose?
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